For more than 75 years, Aveeno® has been merging science with nature’s soothing properties to help provide care for all skin, even the most sensitive. We use ground-breaking science to transform nature’s ingredients into products formulated with pure nourishing oat that moisturise and cleanse dry skin.

Believing nature holds the secret to human health, two American brothers, Sidney and Albert Musher began studying the benefits of oat in 1945. Oat was an ingredient used in skincare since ancient times for its ability to soothe and nourish the skin. The brothers discovered the powers of finely milled colloidal oatmeal to manage dry skin conditions. The famous Mayo Clinic dermatologists recognised their pioneering work and the Aveeno® brand was born.

Our activation process keeps the goodness of nature without excess heat or unnecessary chemical solvents. That means our natural oat is pure. Finally, we balance our formulas and put them to the test. Through extensive testing, we get proof that our oat-based products gently cleanse and moisturise, for skin that looks and feels healthy.

Discover Aveeno Dermexa, formulated with soothing oat complex. Clinically proven to soothe and protect very dry itchy skin. Also suitable for people who may be prone to eczema.