Colourants can alter the natural protective layer of the hair, making the fibre more sensitive to external aggressions such as sun and pollution. To help protect your hair, a specific protective care is needed. L'Oréal Paris has created Elvive Colour Protect, the UK's no. 1 for coloured hair*.
The secret to colour protection
- 1 Concentrated Nourishment. The formula, enriched with an Active Nourishing Ingredient, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.
- 2 Lasting Colour Protection. Enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.
Proven results. Just coloured intensity for up to 7 weeks**
*Nielsen shampoo and conditioner unit sales Jan 2017 - Dec 2017
**Instrumental test after application of shampoo + conditioner.
Ingredients
1199588 B, Aqua / Water, Sodium Laureth Sulfate, Dimethicone, Coco-Betaine, Sodium Chloride, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Cocamide Mipa, Cocos Nucifera Oil / Coconut Oil, Sodium Benzoate, Sodium Hydroxide, Paeonia Albiflora Root Extract, Paeonia Officinalis Flower Extract, Ethylhexyl Salicylate, Salicylic Acid, Fumaric Acid, Benzyl Alcohol, Benzyl Salicylate, Linalool, Alpha-Isomethyl Ionone, Carbomer, Geraniol, Citric Acid, Citronellol, Potassium Sorbate, Hexylene Glycol, Hexyl Cinnamal, Glycerin, Parfum / Fragrance, (F.I.L C241469/1)
